Cliff Fluet has spent close to 30 years at the cutting edge of digital media, advising companies worldwide on legal and commercial strategy. After a decade in-house at Warner Music and Capital Radio plc, he founded Lewis Silkin's Media & Entertainment Group, specialising in digital media, brand entertainment, technology and innovation. 

Recognised as a leading voice on new business models for media, Cliff is a prominent authority on artificial intelligence, new business models and immersive entertainment. As Managing Director of Eleven, he has spent the last decade advising major corporations on their strategic response to AI and has worked closely with some of the UK's most innovative creative media, tech and AI companies. 

Cliff is Vice-Chair of Help Musicians, the UK's leading music industry charity, Chair of its sister charity Music Minds Matter and Chair of Technology UK. He also serves as Board Adviser to CIISA and Non-Executive Director of ATC Music Group plc.